Analyzing E Commerce Technology On The Travel Agency s...

be kept on a hard drive with password protection for 5 years. After this timeframe, the data will be destroyed by shredding the documents and deleting the files from my computer. Data Collection Instruments Data collection for this qualitative case study will be through semi-structured interviews. Semi-structured interviews provide meaning and understanding of the participants by preparing questions before the interview sessions begin (Petty et al., 2012). Semi-structured interviews will allow me to ask probing questions, as needed, and to make informed decisions about the participants in the study. Interviews will be facilitated in the office. All interview questions will be open-ended, and will take about 30-45 minutes to answer. Personal feelings and opinions will be omitted. Face-to-face interviews will be conducted onsite at the travel agency to ensure maximum participation from each human subject. Administering onsite interviews will prevent distractions or outside interferences if done over the telephone. Questions will be tailored to explore ways of incorporating E-commerce technology in the travel agency’s business model. An audio tape record er will be used to gather information, take notes, and analyze the data. An interview protocol will be used to ensure that the researcher stays on task and asks the right questions in a timely manner. NVivo 10 software is used to identify codes, themes, and patterns. After the interview sessionsShow MoreRelatedPrice Dispersion, Competition, And The Role Of Online Travel Agents1742 Words   |  7 PagesPrice dispersion, competition, and the role of online travel agents: Evidence from business routes in the Italian airline market In this study they use research to further understand what’s driving price dispersion? They investigate very distinct factors between online travel agents and airlines’ direct channels influence price dispersion. 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TV Advertising Essay - 1232 Words

TV Advertising Everything people eat, wear, or use is pushed at the public through commercial advertising. Whether it is the fertilizer that the farmer chooses to put on the vegetables he grows, the clothing that is chosen at the department store, or the pen to write a report, it has been advertised. Advertising occurs even in the packaging of a product. From the colors the manufacturer chooses to use on the wrapping, to the multi-million dollar expense of television, everyone is influenced by advertising. One of the most powerful forms of advertising is in the advent of television. Since its inception, advertisers have viewed television as their most powerful tool. Television provides an excellent avenue for companies†¦show more content†¦Television has the advantage of airing an advertisement at a particular time of the day or during a specific program to gain the attention of a specific target audience. For instance, a morning cartoon show will break for commercials advertising toys, games, and certain breakfast cereals targeted at children, while a daytime soap opera will target women with advertisements of household cleaners, hair products, and other beauty supplies designed to help (Wrighter1) them look and feel more beautiful. Mc Donalds success can be traced to [ this] precision of advertising (Solomon 334). Instead of a standard advertisement for everyone, they have different ads for different age groups, different classes, even different races (Solomon 334). They have Ronald McDonald and his friends advertisements for children, hip and happy adolescents singing dancing and cavorting together (Solomon 334), for the teenage ads and for the older audience, there is the Mac Tonight ads or the new Arch Deluxe hamburger that is being advertised as the adult hamburger. Airing advertisements at specific times enables the promoter to match the ad to the viewer. 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Tourism - Hospitality and Events

Question: Write about theTourism, Hospitality and Events. Answer: Introduction The travel and tourism industry are the most dynamic industries in the world because they keep on changing. As compared to other sectors of the economy, the tourism and tours industry grows at a fast rate and generates a high income in terms of Gross Domestic Product in a relatively short time. Due to the increased need for labor in this industry, there are many employment opportunities provided, either in a direct of an indirect way (Schuckert et al., 2015). Tourism, hospitality and tours industry is thus referred to as the world topmost creator of employment at different skills. This accommodation of varying levels of skills to employments has led to the inclusion of the women and youth into employment in this sector. However, in other cases, there is some economic crisis which affects this industry leading to a reduction in the number of tourists, the length of time that they take in the respective country and hence the amount of revenue collected from them. As a result, many gove rnments are on the move to ensure that there is a favorable condition in terms of economy and security which encourages the flow of both domestic and international tourists. In this paper, the employment provided by tourism, hospitality, and events are explored. Employment Opportunities Tourism is an activity where people travel too far places either for leisure or business reasons. Hospitality is the facilities offered to the patients in terms of drinks, accommodation, meals and meeting venues (Han and Hyun, 2015). The hospitality sector is divided into the hospitality business which comprises if hotels, bars, catering on contracts and clubs which forms the major part of hospitality. The other category is the hospitality services which include hospitals and food joint outlets. The tourism and hospitality industry has both full time and part time employees. Moreover, the nature of employment in this sector is dependent on the working conditions (Sobaih, 2015). These conditions include long working hours, weekends, and public holidays when the number of tourists is very high as compared to other times. As we are studying this course on tourism, hospitality, and events, we have been able to acquire the relevant training in education, health, and vocations. The skills learned are important to address the increased demand for technology, environmental issues, and health as the number of customer increases. This requires that there is a good level of customer/employee relationship which encourages more tourists to visit (Brown et al., 2014). Moreover, to be competitive in this industry, the school curriculum has fostered productivity and competitive in the students taking this course through offering other skills such as passion, professionalism, communication skills, courtesy, language, discipline, self-confidence, creativity, courtesy, creativity, being soft spoken and commitment to the job. Some of the places in tourism which can offer employment are the hotels and restaurants (hospitality) where the tourists take their meals and are accommodated. Some of the indirect employment opportunities involve the public-private partnership (Law et al., 2014). In this case, a community-based tourism and ecotourism are created so that the communities can get income sources through the support of natural resources. In this case, the communities can be involved in the local projects that offer a platform for social dialogue with tourists and protect the tourist attraction sites like forests and wildlife. In these cases, in whatever case that tourism, hospitality, and tours create employment, it helps in poverty reduction among the employees. On a personal front, I am sure of some of the direct employment opportunities for me after the completion of the course and graduation. These include accommodation, food and serving of beverages, culture, recreation, sports, exhibitions, transportation of tourists, travel agencies and other tourism industries. Bearing these needs of the tourists, there are much more jobs which are created in accommodation, entertainment in an exponential way. These employment opportunities help in keeping up with the increased trends in taxis, hotel services, and restaurant business owners (Solnet et al., 2014). In some other case, the government also makes some efforts in encouraging the coming of tourists. For instance, the government can engage in developing their infrastructures such as accommodation facilities and museums. In this case, the government will have created more employment opportunities for the people. Being a global leisure undertaking, tourism generates foreign currency to the respective countries. As a result, people can engage in Forex bureau money exchange services and hence create employment opportunities. This is because, in some countries, it is required that the tourists use the domestic currency of that particular country to pay for goods and services. This foreign currency then is of great advantage to the country because these funds can be used for financing growth (Brown et al., 2015). The money which is earned in form of revenue by the government can either be in direct or indirect ways. All in all, I believe that the revenue earned from tourism and hospitality is used to fund various development projects such as roads, which in turn creates employment in an indirect manner. Of my most concern has been for me to set up a hotel which suits the need of many tourists. This is a goal that I intend to achieve, say, ten years after the completion of my course. This period of time will help me to seek employment in this industry and learn the practical skills that would suit my clients. Apart from raising part of the income for a start up of my accommodation and catering business, I will apply for the National Youth Fund loan for the start-up. It is important to know that the hospitality and tours industry creates management job opportunities. These include the management team, committee, supervisor and human resource personnel who oversee the activities and running of the business. In this course, I have also come to understand the employment opportunities that are provided by the tours sector in tourism. These include tour guides, passenger services, tour operators and holiday representatives. For instance, the tours sector may require air cabin crews, drivers, pilots, cruise ships, coaches and staff on trains and ships. These people are on permanent or temporary jobs depending on flow rate of tourists to provide safety and comfort to tourist on their trips (Hu and Wall, 2013). Conclusion Having clearly elaborated on the forms of employment opportunities provided by the tourism, hospitality and tours industry, it is important for us the students are committed to study well and pass. This is because the employment opportunities require some qualifications and experience. As a result, it is evident that there are diverse employment opportunities which can either be available in direct or indirect form. Reference List Brown, E.A., Arendt, S.W. and Bosselman, R.H., 2014. Hospitality management graduates perceptions of career factor importance and career factor experience. International Journal of Hospitality Management, 37, pp.58-67. Brown, E.A., Thomas, N.J. and Bosselman, R.H., 2015. Are they leaving or staying: A qualitative analysis of turnover issues for Generation Y hospitality employees with a hospitality education. International Journal of Hospitality Management, 46, pp.130-137. Han, H. and Hyun, S.S., 2015. Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness. Tourism Management, 46, pp.20-29. Hu, W. and Wall, G., 2013. Tour guide management in Hainan, China: Problems, implications and solutions. Asia Pacific Journal of Tourism Research, 18(3), pp.205-219. Law, R., Buhalis, D. and Cobanoglu, C., 2014. Progress on information and communication technologies in hospitality and tourism. International Journal of Contemporary Hospitality Management, 26(5), pp.727-750. Schuckert, M., Liu, X. and Law, R., 2015. Hospitality and tourism online reviews: Recent trends and future directions. Journal of Travel Tourism Marketing, 32(5), pp.608-621. Sobaih, A.E.E., 2015. Hospitality employment issues in developing countries: The case of Egypt. Journal of Human Resources in Hospitality Tourism, 14(3), pp.221-243. Solnet, D.J., Ford, R.C., Robinson, R.N., Ritchie, B.W. and Olsen, M., 2014. Modeling locational factors for tourism employment. Annals of Tourism Research, 45, pp.30-45.